Shining a Light on Glamour Magic


If there’s one subject in all the world that fails to reach any meaningful consensus in the online world, it might be magic. 

A particular aspect within this oft-debated discipline that is among the worst and, frankly, most prone to displays of willful ignorance is the magic behind glamours. What once stood for illusion, literal trickery of perception, blood-and-bone-deep influence and seduction now seems to be discussed in terms that’d be more fitting between the covers of a trashy advice magazine rather than a grimoire or conjure pamphlet. To say it gets my goat in particular is an understatement. To say it harms our collective capacity to operate is a statement of pure fact.

To be clear: Glamour magic is not putting on lipstick and “feeling yourself.” Glamour magic is making people see or believe something different than what it. It’s going from, to use an imperfect rating system, a 4/10 to an 8/10 because you wear an enchanted copper disc around your neck (link to Venus Pentacles). It’s making people who have known you for years be unable to see your crooked teeth or uncomfortable twitching. It’s being able to be given proper opportunity in a room full of people prejudiced to something about you or where you came from. 

And, yes… it’s about being able to make someone see your hair as a different hair color than it is at a high level. It’s about working genuine illusions at a high level. 

Making a shoddy storefront be inexplicably attractive to high-paying customers is yet another example. Still another might be using magic to hide and obfuscate yourself, a loved one or a place from hostile forces (link to Solar Invisibility). So many uses, both modern and folkloric, abound for this type of magic that, for a host of reasons not worthy of respect, has been relegated from an indispensable part of an occultist’s toolkit to something half-handed and neutered. 

This, as with all magic, is real. This, as with any sort of sorcery, can be yours if you but train it. 


Don’t allow naysayers who made the decision not to believe in magic dim your light. Choose to shine. 

Alexander Moore
Author: Alexander Moore

My name is Alexander Moore and I am a practicing esotericist with over two decades of active experience in several occult systems including Solomonic Magic, Conjure and other folk practices and Traditional Witchcraft. I am proud to provide coaching, mentorship and divination for occultists who are interested in taking their magic and their lives to the next level in a changing world.